Business Solution
Without Data,
it's just an opinion
We discover relevant, actionable and previously unrealized trends that help our clients succeed.
Business Solutions
Market Scan
Market Feasiblilty
ICRB collects information about a potential market that is used in deciding how a product or service needs be designed, delivered, priced, and marketed.
Product Feasibilty
Understand the technical and economic feasibility of the product. Improve the product definition, configuration and develop potential marketing models thus reducing the risk and providing a competitive product.
Competitor Analysis
Assess the strengths and weaknesses of current or the potential competitors. Thus helping companies adopt the right strategy in context to new opportunities and threats.
Demand Supply gap
Use a systematic research approach to discover and uncover sales opportunities by understanding the demand supply gap. It helps identify, quantify and select business market segments that are currently under-serviced.
Need assessment
Identify a potential market for an idea or determine and address the gap between current offering and consumer expectation by understanding different elements like technology, product or service’s and value proposition to the marketplace
Market Segmentation analysis
Comprehensive analysis in identifying and understanding a large homogeneous market into an appropriate segment based on their needs, wants and demands characteristics
Product strategy
Increase success rate by better understanding the customer choices, using of right media and using innovative marketing strategies.
New Product Launch
Understand the customer need, target market and all other activities that help new product succeed. ICRB conducts one or more of the following activities to successfully launch a new product or service
Existing Product
Expand the geographical reach through new market exploration and new customer acquisition. Also we help our client in brand refocusing through our unique tool.
Product Portfoliio Expansion
Analyze existing portfolio and key capabilities of the along with the market potential and attractiveness for the product category to be added.
Satisfaction Studies
Satisfaction Studies
Stakeholder management is critical to the success of every project in every organization”. ICRB supports an organization’s strategic objectives by interpreting and influencing both the external and internal environments. Through clear understanding of their expectations and appropriate management a positive relationships with stakeholders can be created. ICRB unique model help identify key stakeholders and win their support.
What we measure:
- Customer Satisfaction Studies
- Employee Satisfaction
- Internal Customer Satisfaction Studies
- Dealer/Distributor satisfaction studies:
- Supplier Satisfaction Studies
Stakeholder Management Plan
- Stakeholder Identification
- Documentation- Stakeholder maps- Stakeholder matrix and onion diagram
- Analyse & Classify- RACI Matrix, Personas
- Reporting
Field Research
Quantitative Surveys
ICRB provides a gamut of service to help you understand the market. Quantitative techniques are deployed to collect and analyze numerical data. It is useful in descriptive, prescriptive and predictive analysis.
- CAPI/CATI
- Online studies
- Opinion Poll
- Store Surveys
Qualitative Surveys
Qualitative interviews are excellent to gather non-numerical data to gain insights. It consists of open ended questions non-statistical and unstructured or semi-structured structure. It helps understand peoples attitude and motivations.
- Focus Group Discussions
- Ethnographic and Observational Research
- Depth Interviews
- User Experience and User Validation
- Expert interviews (Delphi Method)
Audit Services
ICRB’s unique method helps improving the services to create a better customer experience. We helps companies to manage the customer interfaces effectively by providing the positive feedback through their experienced researchers.
Mystery Audit Survey
Mystery Audit Model developed at ICRB helps companies measure the quality of service, or compliance with regulation, or to gather specific information about products and services.
Our Mystery audit services includes mystery observation, Competitor Shopping, Price Comparison, mystery calls, mystery mails and Mystery email /website visits
Why ICRB
- In-house Team of researchers
- In-Depth analysis
- Industry Specific Experts
Service Level Agreement Audit
Signing of an agreement does not guarantee of services as agreed, it is required to audit them to ensure the compliance with the service level indicators.
ICRB conducts service level audit to check for quality, content and completeness and performs review and monitoring of SLA.
- Holistic view of business applications.
- Benchmark against INdustry Best Practises
- Recommendations to Improve Productivity
