Business Solution

Without Data,
it's just an opinion

We discover relevant, actionable and previously unrealized trends that help our clients succeed.

Business Solutions

girls, covid, shop

Market Scan

Market Feasiblilty

ICRB collects information about a potential market that is used in deciding how a product or service needs be designed, delivered, priced, and marketed.

Product Feasibilty

Understand the technical and economic feasibility of the product. Improve the product definition, configuration and develop potential marketing models thus reducing the risk and providing a competitive product.

Competitor Analysis

Assess the strengths and weaknesses of current or the potential competitors. Thus helping companies adopt the right strategy in context to new opportunities and threats.

Demand Supply gap

Use a systematic research approach to discover and uncover sales opportunities by understanding the demand supply gap. It helps identify, quantify and select business market segments that are currently under-serviced.

Need assessment

Identify a potential market for an idea or determine and address the gap between current offering and consumer expectation by understanding different elements like technology, product or service’s and value proposition to the marketplace

Market Segmentation analysis

Comprehensive analysis in identifying and understanding a large homogeneous market into an appropriate segment based on their needs, wants and demands characteristics

Product strategy

Increase success rate by better understanding the customer choices, using of right media and using innovative marketing strategies. 

New Product Launch

Understand the customer need, target market and all other activities that help new product succeed. ICRB conducts one or more of the following activities to successfully launch a new product or service

Existing Product

Expand the geographical reach through new market exploration and new customer acquisition. Also we help our client in brand refocusing through our unique tool.

Product Portfoliio Expansion

Analyze existing portfolio and key capabilities of the along with the market potential and attractiveness for the product category to be added.

Satisfaction Studies

Satisfaction Studies

Stakeholder management is critical to the success of every project in every organization”. ICRB supports an organization’s strategic objectives by interpreting and influencing both the external and internal environments. Through clear understanding of their expectations and appropriate management a positive relationships with stakeholders can be created. ICRB unique model help identify key stakeholders and win their support.

What we measure:

Stakeholder Management Plan

Field Research

Quantitative Surveys

ICRB provides a gamut of service to help you understand the market. Quantitative techniques are deployed to collect and analyze numerical data. It is useful in descriptive, prescriptive and predictive analysis.

Qualitative Surveys

Qualitative interviews are excellent to gather non-numerical data to gain insights. It consists of open ended questions non-statistical and unstructured or semi-structured structure. It helps understand peoples attitude and motivations.

Audit Services

ICRB’s unique method helps improving the services to create a better customer experience. We helps companies to manage the customer interfaces effectively by providing the positive feedback through their experienced researchers.

Mystery Audit Survey

Mystery Audit Model developed at ICRB helps companies measure the quality of service, or compliance with regulation, or to gather specific information about products and services. 

Our Mystery audit services includes mystery observation, Competitor Shopping, Price Comparison, mystery calls, mystery  mails and Mystery email /website visits


Service Level Agreement Audit

Signing of an agreement does not guarantee of services as agreed, it is required to audit them to ensure the compliance with the service level indicators.

ICRB conducts service level audit to check for quality, content and completeness and performs review and monitoring of SLA.