Turning data into
information and,
information into insights

Valuable insights and trends using Artificial Intelligence that empower organizations to  stay above the competition.

Understand your customers, determine areas of improvement by using a potent and valuable tool in your brand’s fight to win customer hearts and loyalty

Uncover facts and gain deep understanding in research subject with no variables tampered and the environment not doctored.

What gets measured Gets Managed

ux, design, webdesign

Scan Market

From Market feasibility to Competitor Analysis, establish a clear understanding of market, clarify or develop marketing strategies using a variety of diagnostic tool

Device Product Strategy

Empirical based framework for formulating and selecting a product strategy that points out the importance of the ‘match’ or ‘fit’ between the competitor environment and the new product strategy.

Re-Design Services

Innovative approach to address the market that enables companies to launch new products and services successfully.

Why ICRB

Mobile Surveys

Real time surveys  optimized for mobile devices enabling  interviewer to enter responses directly and reduce Reduce interviewer misinterpretation.

Real Time Results

Minimize risks, reduce costs, and understand more about your employees, customers, and overall financial health of the business with the aid of real-time data

Industry Specific Experts

Dedicated and passionate Sector experts to ensure that every aspect of your experience – from design to Deployment is provided by the best and the brightest

Custom Research

Gain insights created specifically for your company. Customer Research enables you make more accurate decision using proprietary and unique data specific to your product or service.

Our Approach

From Idea to Implementation

Design

This phase entails Developing a research design before data collection or analysis while ensuring that the evidences obtained enable us to answer the initial question as unambiguously as possible.

Discover

Data collected from various sources is systematically organized so that it can be interpreted and analysed. The data collected is summarised and subjected to various types of analysis and interpretation.

Develop

Classic design and concepting phase, much of which is conducted in a studio environment or in collaborative workshops. The goal is to develop multiple possible solutions from the information already collected.

Deploy

Dynamic approach and robust implementation framework for implementing strategy formulated in the previous phase ensures overall success

Numbers Speak For Themselves!

5000 +
face to face surveys done
2 +
Locations
+
Product Categories

From Conceptualization to Completion

from Interaction Design that explores common pitfalls, effective workflows and innovative development techniques to the critical and commercial reception of the finished project. we do all.